London Rents Are Soaring – Is Your Investment at Risk?

London continues to hold the title as the least affordable region for private renters in the UK, with average rents consuming well above the 30% of household income affordability threshold (The Times, Aug 2025). For landlords, that headline figure might sound like good news. But in reality, it highlights the growing financial strain on tenants and the increased risks for property owners.

The Risks Facing London Landlords

• Arrears are more likely: As rents climb faster than wages, many tenants struggle to keep up with monthly payments.

• Void periods cost money: Even short gaps between tenancies can wipe out profits once mortgages, service charges, and maintenance bills are factored in.

• Regulation is tightening: The forthcoming Renters’ Rights Bill will end Section 21 evictions, making it harder and slower for landlords to regain possession in cases of arrears.

Put simply, high rents don’t always translate into high returns. Without stable cash flow, landlords in London face increasing uncertainty.

Why Guaranteed Rent Is the Safer Option

This is where Guaranteed Rent schemes come in. Instead of taking on the risk of arrears or empty properties, landlords who choose Elliot Leigh benefit from:

• Fixed monthly income – rent is paid on time, every time.

• No arrears, no voids – payments continue even if tenants default or the property sits vacant.

• Hassle-free management – tenant sourcing, compliance, and property upkeep are handled.

• Peace of mind – a steady return in one of the UK’s most volatile rental markets.

Why Elliot Leigh?

With over 22 years’ experience, more than 1,800 properties under management, and £400m+ paid out to landlords, Elliot Leigh is one of the most established providers of Guaranteed Rent in London and Essex. Partnering with over 50 local authorities, the company has built a reputation for offering landlords financial stability and professional property management.

London’s rental market shows no sign of becoming more affordable for tenants any time soon. For landlords, that means a higher chance of arrears, disputes, or costly voids. A Guaranteed Rent scheme provides stability in this u

ncertain environment - ensuring consistent returns without the stress.

If you’re a landlord looking to safeguard your investment in London, Elliot Leigh’s Guaranteed Rent scheme could be the smartest way forward.